All sorts of people and businesses attend trade shows on a regular basis. Why would we do such a thing in a time of an ever-increasing online presence? Because trade shows are important for networking, putting something physical into the hands of the consumer and increasing brand awareness. All of these things (and others) are reasons why trade shows are important to consumers and businesses alike. If you have a tradeshow on the horizon, we here at South Paw Canada have a few tips that will help make your tradeshow a success.
- Make it memorable. Thinking outside the box is how a lot of businesses set themselves apart from their competitors. Especially if you are going to be at a tradeshow with a lot of similar vendors, highlight your differences and what makes your company special.
- Make swag relevant. A fun part of tradeshows is all the swag that you get! Make your swag items relevant to your business to really stand apart. Even better if it’s something they’ll use every day. We here at South Paw Canada would be happy to help you choose the right items for your next tradeshow.
- Hold your own event. Small giveaways, talks, contests and more held at your booth during a tradeshow can generate interest and break up the monotony of just glancing over booths.
- Be personable and kind. You and your employees are going to create lasting impressions at tradeshows, so make them good ones. Treat everyone with respect and importance, even if they don’t purchase anything from you.
To learn more about success at tradeshows and other events, contact us here at South Paw Canada today.