When you are at a trade show, one of the most important things you can do is to distinguish yourself from the hundreds or thousands of other vendors that are there. In order to do this, you need to figure out the best ways to drive traffic to your area or your booth. Even if you are there to sell a specific product, the first thing you need to do is have something intriguing enough to make a potential customer actually stop. For this, you’ll need some helpful tradeshow traffic builders from South Paw Canada.
If you have a say in the location, do your best to get one in an ideal location. Sometimes, event hosts will group like businesses alike and other times you get to choose. If you can, try and get somewhere near the main doors or close to other key areas like a registration table.
Next, keep your products unique, visible and recognizable. While giving out promotional items is great for growing your business, making them clever, specific and something that others can look at and enjoy is even better. Think of things that people can actually use at the tradeshow, such as cellphone covers, tote bags, water bottles, or smart phone wallets. These can be seen by others and drive traffic in your direction.
Trade show traffic builders can be a crucial part of making the most of your next tradeshow event. While pens are classic and helpful, think a little outside the box with your next promotional items and make the best of your tradeshow traffic builders.